Advertisers
Case Studies
We've worked with best-in-class brands to target sports and TV entertainment fans with unique and engaging advertising campaigns. The case studies below demonstrate how your brand can reach our highly sought after demographic.
Targeted Brand Awareness - Samsung
We worked with Samsung to create a branded contest based on the Beijing Olympics to drive brand awareness for Samsung Mobile.
Client Needs
- Drive brand awareness for Samsung Mobile
- Explore opportunities to drive brand engagement using integrated sponsorships of social media applications
Our Solution
- Ran targeted display ads across ~500 relevant FanSection™ sports applications
- Extended Samsung's reach to top social networks including Facebook, MySpace, Bebo, Friendster, and hi5
- Integrated Samsung and the Olympic-themed Medal Count game into the core user experience of the applications so members accrued points simply by interacting with standard features
- Extended the reach of Samsung across social networks via network updates, feed items, and notifications generated by user activity
Sponsored Trivia - Texas Department of Transportation
We worked with Sherry Matthews Advertising and its client, the Texas Department of Transportation, to create custom trivia questions designed to educate Texas drivers and communicate the DOT.s core brand message.
Client Needs
- Educate Texas drivers "Drink. Drive. Go to jail." campaign
- Drive engagement as part of the natural user experience
- Encourage education and message retention
Our Solution
- Targeted ads to sports fan applications for teams in the state of Texas
- Developed seven custom trivia questions about Texas DUI laws
- Tailored each question to the appropriate fan application
- Increased correct answers by over 100% with when serving similar questions demonstrating ability to educate and reinforce the brand message
For full versions of case studies, please contact the Watercooler Sales Team.